And the prelimary results are in!

Interestingly, when asked what would make the participants buy more canned food, the following top 3 answers in order of popularity were:

• better quality 
• more recipes associated with canned food
• packaging appearance
  

For the first round of results from the survey on canned food, a pdf of the report can be found here.

The Can Conundrum

So what comes to mind when people think of canned food?

I've created an initial survey to help gather these insights.

http://www.surveypirate.com/Survey.aspx?surveyid=7730&hash=-ZcoRwb4qqnUUs08HZUMxw%3d%3d

And in the meantime, I came up with a sketch to illustrate a sample of opinions from friends.