Eyeball.ing – refining the brand identity

Testing the various logos with a sample of the target audience has led to eyeball emerging as the forerunner, but of course I'm not simply letting it rest there.

A few dozen tweaks later, I've got these to show as fruits of my labour. From testing how the logo looks with the addition of an 'eye', to the thickness and kerning of the typeface, and on to developing the elements that would eventually form the accompanying graphics, these will then be incorporated in the interface design of the iPhone app.  

Testing, testing... seek, inquisitor and eyeball

As the first few results come trickling in, here's a snapshot of what's been noted so far. Each participant was given a set of postcards – one logo per postcard, and a brief explanation on the service being offered (ie. alternative London events/venues).

They were then asked the following:
1. What are your first impressions of this logo? (Please describe in 3 words.)
2. How does the logo make you feel? (Again, please describe in 3 words.)
3. How well do you think this logo relates to the service?

The answers were then detailed on the back of the card, and at the end of the test, the participant was asked to state their preferred logo. The comments made a really interesting read, but I'm not going to detail every one of them here – it's more fun to read it in the original handwriting! ;)

Alter-egos

While trying to flesh out the personalities of the seek, inquisitor and eyeball, I realised words just weren't jumping out at me in the beginning. To get into a better frame of mind, I tried visualising them as having their own calling cards instead – which oddly (maybe not) did help!

I also wanted to experiment how the logo would lend themselves to simply being graphics, and out popped 4 designs for the shortlisted logos, complete with 5 characteristics for each detailed behind. Cue, photos!

Gearing up for business

So. What's in a name?

In an effort to come up with something suitable for a would-be company, I thought up a list of potential names suited for an outfit that would delve into advertising, and potentially, experiment on the side, with its own self-initated projects.

• nova
• notabene
• frequency
• searchlight
• the edge
• transmission
• woven
• weave
• hatch
• scene
• etcetera
• spark

My favourites so far are spark, amplify and hatch – no doubt, more logo development in the pipeline!