As the first few results come trickling in, here's a snapshot of what's been noted so far. Each participant was given a set of postcards – one logo per postcard, and a brief explanation on the service being offered (ie. alternative London events/venues).
They were then asked the following:
1. What are your first impressions of this logo? (Please describe in 3 words.)
2. How does the logo make you feel? (Again, please describe in 3 words.)
3. How well do you think this logo relates to the service?
The answers were then detailed on the back of the card, and at the end of the test, the participant was asked to state their preferred logo. The comments made a really interesting read, but I'm not going to detail every one of them here – it's more fun to read it in the original handwriting! ;)
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