The Can Conundrum

So what comes to mind when people think of canned food?

I've created an initial survey to help gather these insights.

http://www.surveypirate.com/Survey.aspx?surveyid=7730&hash=-ZcoRwb4qqnUUs08HZUMxw%3d%3d

And in the meantime, I came up with a sketch to illustrate a sample of opinions from friends.

Posh Nosh in a Can

During Friday's mapping exercise, I'd suddenly recalled that caviar and foie gras are usually sold in cans. Considering these carry a premium price-wise, maybe there's a perspective here that needs to be explored. 

A visit to Selfridges Foodhall yielded a whole list of items that are sold in metal cans or tins, listed in the graphic above. Not only have the packaging of these items been designed tastefully, they were mostly sold at a higher price than their cardboard or plastic counterparts. Who knew that a small can of king crab could fetch £24.99?

Man + Can = ?

What exactly do people think of canned food?

Post-mapping thoughts, the next step smells suspiciously of a survey needing to be cooked up.

Mapping for Metal Food Cans

 

Results of the mapping exercise done last Friday.

More questions than answers!