And the prelimary results are in!

Interestingly, when asked what would make the participants buy more canned food, the following top 3 answers in order of popularity were:

• better quality 
• more recipes associated with canned food
• packaging appearance
  

For the first round of results from the survey on canned food, a pdf of the report can be found here.

Making Contact

So. With pluck aplenty, I've attempted to get some information from Canned Food UK and Sainsburys this week.


For Canned Food UK, I was interested to know:

• the success of the current campaign with James Martin so far
  
• how effective promoting canned food had been via schools and teachers (under the Education campaign)
  
• what other communication channels had been used previously to promote canned food
• the plans that are being developed for future campaigns
• if there were plans to involve the big-chain supermarkets in promoting canned food
• the major challenges that Canned Food UK face in promoting canned food apart from consumer perceptions

And if I could get Sainsburys to spill the beans on:

• considering promoting canned food as part of the drive to be more environmentally-friendly or even as a convenient source of fruit or veg towards the '5 a day' campaign as cans are easily recyclable – and if not, why?
• the success of Sainsburys Organics (SO) range of canned food since the redesign in 2005 by Williams Murray Hamm
• any increases in the sale of canned food since the recession
• the major challenges facing Sainsburys in the canned food department apart from consumer perceptions

And so the chasing starts!

The Lifecycle of a Can

From manufacturing to recycling – the lifecycle of a can, courtesy of Canned Food UK.