Making Contact

So. With pluck aplenty, I've attempted to get some information from Canned Food UK and Sainsburys this week.


For Canned Food UK, I was interested to know:

• the success of the current campaign with James Martin so far
  
• how effective promoting canned food had been via schools and teachers (under the Education campaign)
  
• what other communication channels had been used previously to promote canned food
• the plans that are being developed for future campaigns
• if there were plans to involve the big-chain supermarkets in promoting canned food
• the major challenges that Canned Food UK face in promoting canned food apart from consumer perceptions

And if I could get Sainsburys to spill the beans on:

• considering promoting canned food as part of the drive to be more environmentally-friendly or even as a convenient source of fruit or veg towards the '5 a day' campaign as cans are easily recyclable – and if not, why?
• the success of Sainsburys Organics (SO) range of canned food since the redesign in 2005 by Williams Murray Hamm
• any increases in the sale of canned food since the recession
• the major challenges facing Sainsburys in the canned food department apart from consumer perceptions

And so the chasing starts!