So what comes to mind when people think of canned food?
I've created an initial survey to help gather these insights.
http://www.surveypirate.com/Survey.aspx?surveyid=7730&hash=-ZcoRwb4qqnUUs08HZUMxw%3d%3d
And in the meantime, I came up with a sketch to illustrate a sample of opinions from friends.
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