How should one go about conjuring a name for a service that deals with alternative London?
Branching out from themes like secret, break, alternative, time, movement, and area (it's very tempting to want to continue this exercise indefinitely), I decided to shortlist three to proceed with – chosen to convey the notion of discovering or focusing:
• eyeball
• seek
• inquisitor
Coming up next... logo development for the shortlist!
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