Eyeball.ing – refining the brand identity

Testing the various logos with a sample of the target audience has led to eyeball emerging as the forerunner, but of course I'm not simply letting it rest there.

A few dozen tweaks later, I've got these to show as fruits of my labour. From testing how the logo looks with the addition of an 'eye', to the thickness and kerning of the typeface, and on to developing the elements that would eventually form the accompanying graphics, these will then be incorporated in the interface design of the iPhone app.