A beginner's attempt at mapping an app

I tried sketching these out on an A4 piece of paper, I really tried.

Even after reading through resources such on Interactive Sketching and How to Create an iPhone App, I was still stumbling along. Then I recalled how someone once said that if you're stuck sketching out an idea, try a different tool to draw it with, and voila!

Using post-it notes this way also enabled me to think a lot clearer and feel less apprehensive about thinking what each page needed. This is how the different parts sit:

• links
• pages
• actions (for user)
• functions  

So now I've figured out how the iPhone app would work, it's on to visualising it!

Testing, testing... seek, inquisitor and eyeball

As the first few results come trickling in, here's a snapshot of what's been noted so far. Each participant was given a set of postcards – one logo per postcard, and a brief explanation on the service being offered (ie. alternative London events/venues).

They were then asked the following:
1. What are your first impressions of this logo? (Please describe in 3 words.)
2. How does the logo make you feel? (Again, please describe in 3 words.)
3. How well do you think this logo relates to the service?

The answers were then detailed on the back of the card, and at the end of the test, the participant was asked to state their preferred logo. The comments made a really interesting read, but I'm not going to detail every one of them here – it's more fun to read it in the original handwriting! ;)

Alter-egos

While trying to flesh out the personalities of the seek, inquisitor and eyeball, I realised words just weren't jumping out at me in the beginning. To get into a better frame of mind, I tried visualising them as having their own calling cards instead – which oddly (maybe not) did help!

I also wanted to experiment how the logo would lend themselves to simply being graphics, and out popped 4 designs for the shortlisted logos, complete with 5 characteristics for each detailed behind. Cue, photos!

The FMP – logo development - Round 2

From pen/pencil-to-paper beginnings, the shortlist of 3 names for my final major project have now made it to the Indesign/Illustrator drawing board.

My preferred versions for each name have been enlarged and placed in the bottom right corner of each jpeg. With a bit more tinkering where needed, these will then be tested with a sample of the target audience of 25-40 year olds – that might just be you!

(Don't shy away from expressing pre-testing opinions now...)