futurefarmers

  

 

 

"A fertile approach."

In the hands of Futurefarmers, this translates to tackling anything from database development to interactive installations to packaging and anything in between. They've even nurtured their very own Artist in Residency Program which serves as a springboard for collaborating with other creative practitioners.

There's a liberal dose of the whimsical in their work which I'm attracted to, along with a certain playfulness – be it a project to use water more efficiently, creating 'lunchbox labs' so that schoolchildren can help to scrutinise algae strains or a virtual social network for kids based on the concept of a treehouse. 

It appears that they've been able to reach a happy medium in cultivating both art and commercial design projects, and yet craft solutions to meet social needs that are able to draw out a sense of warmth. Perhaps most importantly, a lot of it just looks like it's grown out of a desire to be fun!